F1 Competitions & Giveaways

Every team on the grid runs competitions through their social media channels and official websites. These range from signed merchandise giveaways to full race weekend experiences including paddock access. Teams typically ramp up competitions around their home race and during the off-season to keep fans engaged.

McLaren are particularly active, running regular competitions through their app and social channels. Red Bull Racing leverage the wider Red Bull marketing machine to offer some of the most creative F1 giveaways, often tied to their events and content. Ferrari, Mercedes and Aston Martin all run seasonal prize draws through their official fan clubs and social media, with prizes ranging from team kit to factory tours.

Tip: Follow your favourite team on Instagram, X (Twitter) and TikTok, and sign up for their email newsletter. Many competitions are announced exclusively through these channels and have short entry windows.

Team sponsors are one of the biggest sources of F1 competitions. Companies invest millions in F1 sponsorship and use prize draws and competitions to activate that investment and engage consumers. The prizes are often exceptional — hospitality packages, paddock tours and meet-and-greet experiences that are not available to buy.

Heineken (Official F1 Partner) run competitions at almost every race, usually via on-pack promotions and their social channels. Pirelli offer factory visit experiences and signed tyres. Energy drink brands like Monster Energy (Mercedes) and Red Bull run high-profile giveaways tied to product purchases. Banking and tech sponsors such as Oracle (Red Bull), HP (Ferrari) and Salesforce (various teams) increasingly run B2B and consumer competitions with premium hospitality prizes.

Tip: Check the packaging of F1-sponsored products in supermarkets during race season. On-pack promotions from Heineken, Peroni, DHL and others are easy to miss but often have generous odds because fewer people enter them compared to social media competitions.

Formula 1 itself runs competitions through the official F1 app, the F1 website and F1 social media accounts. The F1 Fantasy game awards prizes to top-performing players each season, and F1 regularly partners with global brands for major giveaways around flagship races like the Monaco Grand Prix and the season finale in Abu Dhabi.

F1 Experiences, the official hospitality partner, occasionally runs competitions offering Paddock Club packages, pit lane walks and podium photo experiences. These are the most coveted prizes in F1 and are worth keeping an eye on.

Tip: Download the official F1 app and enable notifications. Time-limited competitions are often pushed through the app during race weekends.

Individual circuits and their promoters run competitions to drive ticket sales and build excitement ahead of their race. Silverstone is one of the most generous, regularly giving away pairs of tickets, hospitality upgrades and behind-the-scenes experiences through their newsletter and social media. The Australian Grand Prix Corporation, Circuit de Barcelona-Catalunya and Autodromo Nazionale Monza all run similar campaigns.

Local tourism boards and airlines also get involved around GP weekends. It is not uncommon to see competitions offering full travel packages — flights, hotel and tickets — from national carriers and tourism agencies in the host country.

Tip: Follow the social media accounts of circuits you want to visit. Competition entry windows are often short (24–72 hours) and announced without much advance notice.

F1 media outlets and content creators run competitions throughout the season, often sponsored by ticket providers or merchandise brands. Sky Sports F1, the official F1 YouTube channel, and podcasts like Beyond the Grid all run regular giveaways. F1 YouTubers and social media influencers also partner with brands to give away tickets and merchandise to their audiences.

Tip: Podcast giveaways and smaller influencer competitions tend to have far fewer entrants than the big official ones, which significantly improves your odds.